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Customer Review

VINE VOICEon October 22, 2009
I have purchased and read all editions of this book, and always find both the updated as well as the basic information extremely valuable (see my previous reviews of some of Weiss' books). While my reviews don't indicate it, I have all his books. Although some are very derivitive of his basic ideas, if I were to recommend one book (of all the consulting books, as well as all of Alan's), this would be it. The methods he describes are basic, but I attribute the use of them to my ability to stay a full time (or really "part time" as Alan defines it) consultant for over 13+ years. I am not a 7 figure/year consultant, and have no desire to be, but nevertheless, find the material continues to contribute to my success in this field. I have given or pointed others to this book, and those who follow even some of his advice, especially value-based pricing, have also become successful. Let's be honest, if you get one good piece of advice that you apply, the cost of the book is irrevalent. Certainly when compared to workshops, seminars, one-on-one coaching, etc. If you're disciplined enough to use the information, you will greatly improve your practice. And if you're already doing that, he nudges you to continue and improve. Alan covers other key topics such as forget cold calling and drive business to you by newsletters (snail and e-)which I use to great effect, white-papers (especially for beginners), articles in trade journals / magazines, books (including self-published, but not vanity), targeted ads, public and professional speaking, etc., and reusing / reformatting / "repacking" that body of knowledge to get extensive milage from your initial effort. He does or has used all these methodologies himself (there's no theory here), and has become very sucessful.
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