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Customer Review

9 of 11 people found the following review helpful
4.0 out of 5 stars Get in the Mind of a Millennial, May 3, 2010
This review is from: Generation We: How Millennial Youth are Taking Over America And Changing Our World Forever (Paperback)
Generation We is a thorough look into the Millennial generation and its impact on America. The size of the generation alone, similar to the Baby Boomers, is a reason to learn more about their preferences and trends in all facets of society. Unlike other generational books, Generation We outlines not only the characteristics of the generation, but how they can potentially impact the American society. The unfortunate aspect of this book is it was written prior to the economic downturn and the impact that the economy has had on the generation is not addressed. That alone will certainly further impact society and ultimately the American workplace practices.

The qualitative commentary subtly dilutes the book's overall impact and leaves the reader curious about the realistic true impact versus the sensationalism tone. Overall, it is a good book for an introduction into the mind of a Millennial and throughout many aspects of the book I found myself cheering for the Millennials to continue impacting and influencing change in all aspects of American life.

After completing Generation We, I read the Pew Research study, Report: A Portrait of Generation Next, which was referenced throughout Greenberg's book. It was helpful to read both for a balance of quantitative research results from the study, with the significant qualitative tone in Generation We.
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