The thing that sets this kettle apart from most electric kettles is the spout. The slim spout allows for accurate, steady pouring for tea, coffee, etc.
I wasn't sure I'd like the handle, but it is actually designed really well for ergonomics. The weight of the water is balanced properly when holding the handle, so it's functionally great. I still don't like the look of the handle, and it is plastic as opposed to stainless steel. But they're putting the money where it needs to go, so at the price, this kettle is great!
The kettle does heat up quickly (3-4 minutes) which compares well to other kettles. For manually brewing pourover coffee, this kettle is fantastic. If you're a coffee shop doing manual pourovers, the size will be a limiting factor.
The lid fits securely (unlike its Hario competitor).
The base is simple with a cord wrap and about a 3 foot cord.
The metal is appropriately thick (it's not heavy duty, but it is sturdy and solid).
The on/off switch has been accurately shutting off at the right temperature so far even at different water levels.
It has cleaned up nicely and has felt very safe to use. Has held up to regular use for a few months so far with no damage. Between the electric Hario (which is very nice) and this model, I'd take the Bonavita every day (except on the day when aesthetics means more than functionality) .