Until Chamois Butt'r my cycling was always an uncomfortable event. Originally I used Penaten Cream having slathered this on all 5 of my kid's bottoms when they were still in diapers. But it was messy & hard to wash out. I discovered this product a few years ago when I got a small sample at a charity ride. Since then I never ride, or paddle or in-line skate or even hike without it. You can apply it to any & all of your "delicate" areas, & especially for women's "crotch" there is NO stinging or burning affect. I put it on my feet before my boat shoes go on for kayaking & I never get blisters or wrinkly skin. I use it where ever there might be a chance of friction ... legs, toes, chest etc. It lasts a long time. It never stains my clothing & is easy to wash out.