3 of 3 people found the following review helpful
The Definite Guide to Creating a Channel/Platform,
This review is from: The Impact Equation: Are You Making Things Happen or Just Making Noise? (Hardcover)
Are you building a new brand or re-imagining an existing brand in the digital space? Are you a consultant, professional services provider, blogger, or speaker looking to add value and make your mark? If your answer to any of these was `yes,' then The Impact Equation belongs on your reading list.
A word of warning: Don't dive into this expecting a light read that you can casually flip through. The Impact Equation is a book of big ideas that merit careful consideration and thought. Simply blowing through the book won't result in optimal impact for you or your brand. I'm a very deliberate reader and found myself slowly going through the book's pages and re-reading to internalize Impact's ideas. You'll also want a Moleskine or Evernote (or both) handy for capturing concepts you'll want to implement. The book also features a few interactive workbook-like activities that you may want to record for future use.
Again, this is not a paint-by-number social media 101 handbook. Rather, The Impact Equation is an advanced recipe book for building a trustworthy, human brand on a channel that by definition reduces our physical closeness to others. In short, if you are ready to get past the headlines and hype and create a more human brand, check out The Impact Equation.
You can check out my full review here - [...]