1 of 1 people found the following review helpful
Whether you're marketing to women or writing for them, read this book.,
This review is from: What She's Not Telling You: Why Women Hide the Whole Truth and What Marketers Can Do About It (Paperback)
When Jen Drexler gave me a copy of her book, I figured it would just be a nice trip down memory lane to my days working in advertising. Yes, I was one of those executives eating M&M's behind a one-way mirror.
What I discovered, however, is that "What She's Not Telling You" is a great primer for anyone who, like me, writes for women. It provides valuable insights into how women think and what they really mean when they speak (or leave comments under your blog.) It's not just for marketers; it's for anyone who wants to get their message across to women, including bloggers, authors and small business owners.