8 of 8 people found the following review helpful
Original strategies and helpful advice,
This review is from: Pinfluence: The Complete Guide to Marketing Your Business with Pinterest (Paperback)
When a new social media trend comes along I generally like to buy a book so that I understand it before I dive in. I know, I know -- that seems old fashioned. But the reality is that getting my head around a social media site like Pinterest by reading about it first saves me lots of time and energy down the road. So when I started seeing many of my friends on Facebook posting links to Pinterest, I wanted to understand what the site is all about. Pinfluence was perfect for my needs.
Several things really stand out to me about this book. The strategy chapters are excellent -- and there are lots of strategy chapters (basically chapters 3 through 14 are all about strategy). The strategy chapters include everything from etiquette to how to build community.
The author works directly with small business clients, so she knows the real issues that they are dealing with. Best of all, the author is not a fan of marketing hype. Instead she shows one how to become more authentic and real in relating to followers (and potential customers) on Pinterest.
By the end of reading Pinfluence, I had a clear picture of where Pinterest fits within the larger social media universe and I had lots of great ideas for how to use this tool as part of my larger marketing strategy.