Using the GE Reveal light bulb my house ( and especially my reading room) has been looking better. It was doing a room makeover by only buying a new light bulb. The words now jump of the page. The pages (and the room) look brighter and whiter. I too was skeptical. However, when BzzAgent.com sent me a free package of light bulbs I had to take the plunge. Since installing my first reveal, my friends and family have all commented positively.