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Customer Review

42 of 46 people found the following review helpful
3.0 out of 5 stars wish there was more ACTION steps for small companies, June 29, 2010
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This review is from: Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web (Hardcover)
The book clearly explains that we're in the process of a paradigm shift here regarding marketing/PR and the like. So props for that. I guess I was looking for more of a manual of "how-to's" in the social media realm. There was some good stuff in here. But as a small business owner I found myself skipping over a fair amount of the pages that were discussing how different departments should respond and what their goals should be. I would say pick this book up if you're part of a big organization trying to better understand "social media" and you want to find a place for it in your mid to large size company.
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Showing 1-3 of 3 posts in this discussion
Initial post: Dec 15, 2010 8:10:06 AM PST
James Salas says:
Nice comment, I almost purchased this book, after reading your review I think I would like to buy a more how to book.
I can figure out the why.

Posted on Aug 6, 2012 1:26:59 PM PDT
Guest says:
Has anyone FOUND the "how to" book yet? I find these books targeting the big companies to be not very useful....

In reply to an earlier post on Sep 21, 2012 11:07:44 AM PDT
Social media marketing an hour a day by Dave Evans 2nd edition will be exactly what you are looking for
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