I have gone through 3 of these pillows in the last 4 years. I love them, its the perfect combination of firmness and comfort. The only downside is that the firmness tends to wear out in less than a year. I tried the Sleep Innovations Cluster pillow, and that pillow is extremely firm, to the point of being uncomfortable to sleep on. I went back to the ole reliable Contour. The price for this pillow on Amazon is very good, lower than the department stores near where I live.