my daughter - who is five - spotted the purple section when we visited our local lego store yesterday. after looking at all the new sets, she chose "olivia's tree house." i am thrilled that lego has created a girl-themed product line. i have no complaint about what lego has offered so far, as our son and daughter have enjoyed our many lego sets throughout the years. i just read an article on yahoo that chastises lego for its gender stereotyping. but come on! my son and daughter have a variety of lego sets. the holiday-themed sets that we put together each christmas; the "pink" starter box. countless DUPLO sets that they have both played with. but she is a girl and she likes "girly" things too and that includes "girly" colors AND she is able to tell you the name of all the planets in order and has the space shuttle lego set. creating a "girl" themed product line in no way forces her into a gender role, limits the possibility of what she can achieve in life nor does it undermine her equality; rather it gives her the option to play with sets that appeal to the girly part of her personality. thanks LEGO!