I was surprised that it was a collection of anecdotes as well. Before there can be a shift in business as usual, there needs to be a shift in consciousness within the leadership ranks. At the risk of sounding self-serving, you may wish to "Look Inside" a book I published last year. It provides a pragmatic, step-by-step approach to planning, leading, and organizing a mindful business from a position of greater consciousness. When I heard that Branson had published this book, I thought, wow, it will be interesting to see what he has to say about consciousness in business. I, too, was disappointed. Please take a glimpse at The Transformational Entrepreneur and if you have any questions, I'm easy to find on the internet.
The Transformational Entrepreneur: Igniting The Mind, Heart, & Spirit For Breakthrough Business Success