The Bloggie itself is a decent enough little camera for the price. Neither the video or picture quality is out-of-this-world good, but I really don't expect it to be at this price-point. Video is definitely the stronger-suit of the Bloggie. At 720p (1280x720; 30fps) the videos can look very good, though they can also be very dark in low-light conditions (and the built-in light doesn't help a whole lot, unless you like shadows). The Bloggie also has image stabilization, which is an almost necessary feature for this type of camera. Videos definitely look better when they're not shaking everywhere.
As a still photo camera, the Bloggie isn't quite as useful. Still photos have been dark and grainy most of the times that I've used it. Low-light makes it worse, I've never been able to get any particularly good photos out of it. It's decent enough to take some snapshots here and there, but this won't be replacing your dedicated still camera.
The hardware itself feels solid, although a textured surface might have been a better choice than the smooth, shiny finish. The only part I don't feel comfortable about is the pop-out USB connector. You'll probably want to use a USB extension cable with this (a very short one is included with the Bloggie, although if you're plugging it directly into a laptop sitting on a surface, it works, although it takes a good bit of pull to get it out of the USB port). It's convenient, but doesn't feel particularly durable.
As for the much touted software that makes using your Bloggie easier, I have to ask why it's even necessary. Was it really so hard to copy and paste your photos into folders or to upload them to whatever photo services you use? The Bloggie software is a bit bloated for what it is and doesn't perform particularly well (and needs to update itself as soon as you install it). I've never been a fan of Sony's software for its PC peripherals, and the Bloggie software doesn't change that. It does what it's supposed to do, but a lot of its touted functionality are in features I'll never use. I might be an old fogey that doesn't "get" the new "social media," but I still don't want to leave the management and uploading of my photos and videos up to an application, especially with Sony's penchant for changing and removing features in their software packages.
Overall, I like the camera. It feels solid and takes decent video. The software is a take-it-or-leave-it affair, and I guess I should be thankful that Sony at least left me the option to still be able to navigate to the photo and video folders and be able to copy, cut, paste and delete as I see fit.
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