Tastes ok, similar to the other Designer Whey products which isn't bad. Also bonus points for using stevia, I wish more powders would do this. I couldn't believe my eyes when I saw it only had 6 grams of protein though, this is really a joke if you're going to call the product a protein powder. I can only think they did this to offset the cost of licensing the "Biggest Loser" brand for the can. You're better off just drinking a glass of skim milk, that has 8g and will save you a lot of money if what you're interested in is the workout recovery/full-feeling benefits of protein. If you're interested in a low-cal flavored powder with a TV celebrity on the can, this is it.