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Customer Review

5 of 6 people found the following review helpful
5.0 out of 5 stars Key Resource for Entrepreneur Development, August 8, 2012
This review is from: The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company (Hardcover)
I have been searching for a key resource to compliment entrepreneur development programming for a wide variety of entrepreneurs in many categories. This is it. I think this is a must-have manual for anyone with an idea and seriously looking to bring that idea successfully to the commercial marketplace. Many may not realize that there are years and years of experience plus reinforcements across many thought leaders and case researchers to back up what Steve Blank and Bob Dorf have created here - let alone their enormous tacit understanding from their cumulative pasts. I love the fact that it can be engaged in a variety of ways for a wide readership, and the checklists in the back are a terrific idea. RE: an e-book version - I have tested this in front of a roomful of advanced technology entrepreneurs and offered a different book in either the hard copy or the e-version of it. 100% took the hard copy (despite getting a couple comments on the feedback form about killing trees re hand-outs I had provided). 100% still took the hard paper copy of the book in a direct test with the target audience...just saying.
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