I teach a graduate course in New Media Marketing, and want to adopt this book for my course. Chris and Julien provide a simple formula for creating content that moves your audience to action. In every instance, they provide real world examples of how each part of the equation has yielded success for them as well as other well known people, companies and organizations.
My class starts with online influence, then helps students to leverage content marketing, mobile and game-based marketing, location and more. There are different tools and sites that are currently in vogue for each of these areas, but what I love about The Impact Equation is that it transcends any specific tools or social networks: the principles Chris and Julien explain apply no matter which channels you use to reach your audience. Whatever your goals are, this book can help you achieve them, because it focuses on the people you want to reach, rather than the latest social network or mobile app.
Like most people, I have precious little time to read, and I need to choose the best industry publications to stay current in my field for teaching. Having read Chris's blog for years, I've come to rely on him for consistently top-quality content. I also knew from reading Trust Agents that he and Julien are the real deal: any publication of theirs will be informative and worth reading.
The Impact Equations does not disappoint! They get right to the "good stuff," explaining The Impact Equation (yes, it's an actual equation) and what each part of the process is for building your online influence. The rest of the book expounds on each element, providing plenty of industry examples and thought provoking exercises to ensure that you're able to apply the equation to your unique goals and objectives.
The insights you'll gain from this book are worth much more than this book costs. I liked it so much that I bought one even though I had already received a review copy. The Impact Equation is so good that I wanted to share it, but didn't want to part with my own well loved, dog-eared copy!
Buy this book and read it more than once. Take Chris and Julien's advice to heart, apply it to your online efforts, then watch your content make a whole new impact on your audience.
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