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Customer Review

on November 6, 1999
Tuccillo accomplishes two things: defines the changing real estate market and exposes the strategies being adopted by the most successful enterprises. The strategies are simple to understand and are applicable to real estate enterprises both large and small.
The character of tomorrow's successful real estate entrepreneur will be more the combination of a people person and an operations manager, than the simple broker that puts the deals together. An operations manager? You might ask. Yes, tomorrow's entrepreneur, in real estate or otherwise, will be treading through a fast moving stream of changes that constantly threaten the status quo. To be successful, and to remain successful, the entrepreneur will have to implement a system that monitors that stream, differentiates his service and locks in his clientele. That system will be multi-layered with clearly and distinctively separate tasks, the results of which will be put together towards a common goal: to add value to your service in a unique way that the most powerful consumer in history will want it because he either can't get it anywhere else, or it satisfies a need that is greater than the cost to have you satisfy it. The explanation of that is what this book is all about.
What Tucillo writes about is clearly visible in today's market. His message is clear and concise, but with enough depth that you can envision his message. If you are in the real estate business, it's a must read. If you are in any other business, you will find that much of it applies to you also.
Get it, read it, and get moving, or we will wave at you as we pass you by.
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