My sentiments on "Bully" echo the majority of reviewers here who say that this documentary is a must see for children and adults. What's perhaps even more shocking than the bullying acts depicted though is the jaw dropping cluelessness of many of the school administrators. As I was watching this doc, I formed some choice words for the completely inept Vice Principal of the school Alex attended. The scene where this she-imbecile is talking to Alex's parents in her office and she just suddenly stops listening to their serious problem and starts talking about her own grandchildren out of the blue as if this poor family's problems mean nothing to her was absolutely jaw dropping. The complete insensitivity to the problem this woman showed (and displayed in other events as well) is completely mind blowing. I sincerely hope that hopelessly incompetent woman lost her job after this doc came out. Bullying is a huge problem, myself and my best friend were bullied in school. Like so many of today's kids-I tried to get help and like so many of them my pleas went unheard-simply falling on the deaf ears of administrators who did not care enough to step in and get involved. I sure hope this documentary opens a few eyes. It's heartbreaking to watch these kids get repeatedly psychologically damaged on a daily basis. And that's exactly what bullying is-psychological damage. We need to get involved and protect our kids. I am grateful for this inspiring documentary.