I've been using this soap for about 9 years. I moved out into my first place and started buying my own soap 10 years ago. So after about a year of trial and error I found this soap and i've stuck with it ever since. Over the years I've strayed to other soaps just to try something new , but they've always dried out my skin, or left me too oily feeling. For me this particular type of dove soap is just right. It's like washing yourself with solid lotion that has a little soap in it. And the gentle exfoliating beads remove the need for painful intense scrubbing to exfoliate. I like the scent too, very light. I'd rather it have even less or no smell so I could scent myself however I want afterward, but it's light enough that it shouldn't interfere with most things and it's pleasant anyway.