This is one of the most creative kids books that I have seen in a while! Yes, the text is fun. Yes, the colorful illustrations will keep kids' interest. But get this--it's the increasing number of ribbons on each page that will be fascinating! For each page turned, the corresponding number allows one more ribbon to be opened with pictures of the critter or plant that little ones can associate with the story. Finally, when you get to ten, it's not over--just flip this sturdy board book over, using the nice big "handle" cutouts for little hands, and you can do the countdown from ten to one with one more ribbon disappearing on each page! Sure kids love to count, but give them this great book as a gift and they will spend a lot more time counting and recounting. Then you can begin counting your earned kisses from them! Overall, an excellent and exciting book for young ones.