To protect me from the next new business fad I read a lot of business books for what I call self-defense. This is not your typical business book. You can read it without fear of being sucked into the next new thing. It is a story of a company that enters a crowded business segment, a segment with long product traditions, and changes everything. It is also a book that addresses the more heady topics of the nature of "equity", the relations between company owners and employees, the concept of lean manufacturing and "one piece flow", the impact of technology on a manufacturing process, and the change that must occur with company growth. As an employee of a company in the music business but in a far different segment than Taylor I have long admired their ability to grow in a very mature and crowded market place. Bob Taylor reveals the secret.. work, work, work, and then more work for 40 years. I highly recommend this book and a careful reading will tell you more about the realities of business than a 100 by the self promoting so called business gurus.