I would like to preface this by saying I researched LOTS of cases. I originally thought I would prefer reading my kindle naked so was looking for a sleeve type case. However, once I received my kindle I was surprised at how thin and delicate it felt in my hands and knew I'd be more comfortable with a case that stayed on to protect it all the the time. I originally gravitated towards this case because of its eco-friendly attributes and then was totally won over by the hand strap. I also liked how securely the case seemed to hold the kindle as opposed to hinges or corner tabs. I was not thrilled with black being the only choice, but went ahead with it because of all the other postive qualities. In the end I'm very happy with my decision. I've had the case for a few weeks and it feels more plush and cushiony than the hard leather amazon cases. I love how securely it holds my kindle and how well my kindle is protected even while in my purse, work bag, or backpack. The elastic strap holds it closed or open well and I love the feel of the soft interior. The hand strap is a nice convenience and can make holding it more comfortable depending on how I am sitting/laying. Overall I'd say the one downside is the lack of color choice but that is outweighed by all the great features (including the reasonable price) as well as bonus points for being kind to the environment. I would definitely recommend this case.