Okay- I am a 29 year old male, and I have no children- yet I still played through this game. Why?- because out of the many Kinect games I had the opportunity to try (I work in the game industry, and have the chance to play a lot of games), this stood out as something creative and appealing in a new way. Sure, virtual pet games are nothing new, but in the case of Kinectimals, the body motion driven interaction really adds something to the concept. Also, the execution and presentation of this game are very nice. I was honestly just refreshed to see a game that was clearly designed for kids, but wasn't rushed or lazy feeling. Oftentimes, games for children tend to be pretty... meh... like, the reasoning is that kids won't know any better; they won't realize that the graphics are mediocre or that the design is bad. But here, you have something that was approached with far more care, and even adults will enjoy it. The game structure is very simple, and quite forgiving if you only want to 'finish' the story; the only real challenge lies in obtaining a few of the gold medals in the various contests. Overall, this is a great game for families and kids. It is engaging, entertaining, appealing to look at and listen to, and manages to be fun yet non-violent/aggressive (which is pretty hard to do in game design). If the idea of this looks good to you already, don't worry- go ahead and pick it up, it is very well done.