This may not be the highest end softboxes you can find but it is a great product. I have 2 of these and they are well made and easy to setup. I especially like the fact that they come with grids which was the biggest selling point for me because otherwise you'll spend a good amount on just that alone with other big brands. Also since they had to leave room so you can mount the grid on velcro, the white defuser can be recessed at about an inch which gives you a mini flag to better minimize light spill. While it may not totally illuminate that I thought it better than more traditional softboxes with no flag at all. All in all I really like this product.