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Customer Review

on March 4, 2011
I really wanted to like this book. I hoped to be inspired, provoked, called to action. Instead, I found a mish-mash of half-baked pap thrown together repetitively, without much concern for argument or structure. I might have enjoyed some of these sections as blog posts, but it doesn't work at book length - especially, I might add, as a flagship title for his publishing venture.

So what about Godin's message? It boils down to, "Just do it," with a few useful embellishments like "Finish what you start." There are a few good stories, but you'll be doing 95% of the work of applying Godin's advice yourself. Spend the money you'd have put toward this book on taking an inspiring friend out for coffee, and getting them to listen to your ideas for ways you can take initiative in your own life.

Finally, I found it vaguely insulting to be advised by someone who did such a slipshod job of taking his own advice, at least in this case.

In short: not recommended.
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