I have been investigating Internet Marketing approaches for many years. Most of the experts in this area come across as greedy or braggy (here are my new Maseratis and my three new homes). Jeff Walker still lives in the home he first bought years ago and has a genuineness and humility that is rare in this topic area.
But more than that, this approach makes sense. He tells me how to stop living in hope with my marketing and actually get my prospects and customers to let me know what I could do to help and serve them.
And he lays out a formula for creating a powerful sequence of marketing and releasing new products (the Product Launch Formula) that makes so much sense (and works).
Here's the other thing: Jeff doesn't hold anything back. He doesn't give you a small taste of what he has worked out and then tell you "stayed tuned for more and it will cost you." He pulls back the curtain on the whole thing.
Buy this book and, if you use and master this formula, your life and business can change. Mine did. I now have more than enough time and money after implementing this formula. I have been waiting for the book I can give or recommend to my friends and colleagues and here it is. If you only read one book about Internet Marketing (or marketing in general), this is it.