5 of 7 people found the following review helpful
Finally, SEO makes sense. Phew.,
This review is from: Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy (Hardcover)
So, I'm in the biz, and even I didn't 'get it' when it comes to search engine marketing. And this is after countless presentations at conferences, reading tons of stuff online, etc. Maybe I'm just dense, or maybe I just needed someone like Vanessa Fox to clarify what SEO is, how it works, why I should care, and exactly what I can do about it to help my business (and my clients' businesses) in plain old ordinary language. With actual examples that make sense.
Sure, I'm biased. I contributed a little info on personas for the book. But I've got to tell you, I got way more out of this book than I put it. I've learned more from Vanessa's book--actual, practical methods that tie in perfectly with user experience--than I've learned from any other book I've read in the past few years.
You'll love this if you are a marketer who has to worry about SEO (and you all do).
You'll get a huge amount out of it whether or not you already know anything about SEO and SEM.
You'll get a brand new perspective if you are a user experience person (because guess what? the conversation you are trying to establish with your users and customers starts waaaay before they arrive at your site!).
You'll become a savvy consumer of SEO tools and services.
So really, just buy it already. Seriously.