I already own the Timex Ironman 'Triathlon' GPS watch which I use for running. I wanted an inexpensive, but attractive, digital with a bit larger time display for casual wear - the time display on the Ironman is only about 2/3 the size of the 1440's. Setup was easy (normal display items plus daily alarm, 24-hour display and 'other' time zone); display size (the time, at any rate) is quite adequate; the watch is attractive. All the buttons worked fine for me . . . The only complaint I have is that the 'date' (day of month) display is easily partly obscured by any shadow cast by the high edge of the 1440 logo ledge at the top of the display. Also, the diameter of the face, at about 26mm, seems a tad small. However, this really is nit picking. The 1440 is a decent, attractive, 'name' digital at an unbeatable price!