2 of 2 people found the following review helpful
Summarizes Text Analytics Well,
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This review is from: Practical Text Analytics: Interpreting Text and Unstructured Data for Business Intelligence (Marketing Science) (Paperback)
This book explains text analytics from a high level. There are a decent number of techniques explaining ways of looking at text. Throughout the book are mentions of different tools you can use ranging from free to enterprise level tools.
There are also a number of graphs in the book showing the output of results from text analytic tools. I would have like to see more "practical" examples though of how a business should be using these tools. I understand from the book the techniques we have now are not sufficient in many cases.
Some of the pictures in the book appeared to be totally random and held little relevance to text. I was wondering why the author placed them there.
The writing style is pretty informal which works well for this book. Overall this book is a great place to start for learning about text analytics. If your looking for more advanced cases, or business applications you may need to look elsewhere.