The content of this book is of incredibly high quality. Having gone through the process of building a couple companies I found myself nodding in agreement frequently and often because the author articulated something I had felt and understood but not yet found a way to clearly communicate. There are some really great quotes and advice in this thing and as you progress through the pages the entire content is just solid and I could not recommend it enough. This really should be required reading for entrepreneurs starting companies as it clearly states issues and problems that otherwise require a lot of hard work and pain to discover.
There is a lot of repetition and much of the book is long winded. There are some chapters and sections that could have been significantly reduced without losing any value. That said, there is enough meat that this can be overlooked.
The production quality of this book is perhaps the worst I have ever seen (especially considering it cost $40). It reads as though it had no proofreader with glaring typos, word omissions, and grammatical mistakes occurring with distracting frequency. I counted 7 glaring mistakes in the first 30 pages and that rough pace is maintained throughout the book. Additionally the quality of the printing is quite poor with bad alignments, varying margins, horrifically butchered charts and graphs (see pg 56 for a good example), and bulleted lists (the author uses these too much IMHO) appearing when I don't believe the content called for it at all.
I almost did not read this book because the production quality bothered me so much but I am glad I stuck with it. Once you get about 50 pages in it will be difficult to not read it through to conclusion.