This bag can easily fit 4, 5, or 6 towels and oodles of other "needed" stuff for the beach. It doesn't look too big in the picture but it really can handle a whole family's items all in one bag. Love the mesh bottom too since you leave the sand there and it does not end up in your car/home. The pockets make it easy to keep everything well organized. The straps are well built too going all the way to the bottom. Ordered a few other bags all around the same time and this one is my favorite. Well worth the money.