This is the best lip stain I have used to date and I've tried them all. This one lasts the longest and it doesn't dry my lips. I can add lip gloss or balm and it doesn't come off. I'm sure adding that keeps it from staying as long as it can, but this time of year I need the extra moisture on my lips and it still lasts long enough that it gets me through my work day and I can reapply for evening. I'm horrible about reapplying lipstick so this is perfect for me. I love the color because it can be somewhat natural or it can be darker depending on how much you apply. I'll buy this product again and again.