30 of 36 people found the following review helpful
not quite what I expected,
This review is from: Guerilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business (Paperback)
Although most of the information in this book has been around for a long time, it will probably be helpful if this is your fist marketing book -- & you have a fairly large budget for your marketing campaign.
I was hoping for more internet marketing advice, but found only a small section dedicated to this venue. This was surprising considering the internet is fast becoming THE marketing tool of today and the future.
Plenty of help in this book on all other forms of media advertising, but all require sizable budgets.
As for book quality... The text is a bit small and crowded, and is printed on newsprint quality paper. The addition of some subheadings here and there just to break up the pages a bit would ease a rather monotonous flow.