3 of 5 people found the following review helpful
Great for Marketing and Social Media,
This review is from: Building Successful Online Communities: Evidence-Based Social Design (MIT Press) (Hardcover)
This is a great book for those interested in marketing and want to build a social community around their company or product. This book will help you through the community design process as well as help you understand other communities (facebook, twitter, etc) which a company may be using for their social media marketing.