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Compelling and pragmatic definition of strategy and how to create and implement one,
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This review is from: Reinventing Strategy: Using Strategic Learning to Create and Sustain Breakthrough Performance (Hardcover)
In my opinion, "strategy" is an overused term - talk to ten people and you will get ten different definitions. And while many people note the importance of having a strategy, it's difficult to find a clear and compelling explanation of how to actually develop one.
I found this book soon after I moved into a job that required me to lead strategy projects. For me, the book provided an excellent definition of strategy and a method for developing and implementing one. It was exactly what I needed.
The book is well structured. Pietersen immediately establishes his credibility in the introduction, where he describes his career and the factors that influenced him to write this book. The first few chapters establish the need for a process for developing and evolving strategy and offer Pietersen's definition of strategy ("how you will win"). Pietersen devotes the bulk of the book to explaining the process he advocates - Strategic Learning. He provides an overview of Strategic Learning, and then spends several chapters diving deeply into each element of the process. The book concludes with a few chapters that expand beyond the core premise, discussing how Strategic Learning applies within your organization and your personal life.
The book exceeded my expectations - it provided a clear definition of strategy and a compelling process for developing one. It was clear and easy to read. Pietersen's real-world experience shines, as the advice he offers is pragmatic, not academic. The book, particularly the sections that establish the need for a strategy development process, is well-supported by research. The book is loaded with examples, including companies that followed these principles and succeeded as well as companies that did not follow these principles and failed.
I strongly recommend this book to anyone interested in understanding or developing and implementing strategy.
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