11 of 15 people found the following review helpful
Plenty of Good Ideas,
Verified Purchase(What's this?)
This review is from: Entrepreneur Magazine's Ultimate Small Business Marketing Guide: Over 1500 Great Marketing Tricks That Will Drive Your Business Through the Roof (Paperback)
This book is not a cover-to-cover book about marketing theory, but rather a large series of examples that cover many marketing categories and topics. While I can't say I use a lot of these ideas everyday, many are good and for me, the best benefit is reading a wide variety of ideas in general. Marketing is more creativity than science in my opinion (once you identify a real market with some measure of certainty), so reading such a varied collection gets my mind thinking in new directions. That alone made the book worth it for my money. YMMV.