Lucy Kellaway's fictional 'Martin Lukes' character is the delightfully vapid, narcissistic director of marketing at a-b global who appears in Thursday editions of London's Financial Times newspaper. This book compiles a year's worth of Martin's columns in a series of e-mails and text messages. Instead of doing actual work, Martin flatters superiors, flirts with personal assistants and offers unsolicited self-promotion to everyone. He hires CoachworX! for an Executive Bronze Life Coaching Program to 'achieve performance levels that are 22.5 percent better than the very best I can be.'
a-b global's CEO gives a speech to staff and investors from a golf course as the share price plummets and signs his e-mails 'I love you all'. The firm spends over $20 million on Project Rebrand and hires 12 rebranding consultants from Beyond the Box, but eventually obtains its new name from employee suggestions generated during a corporate 'on line jamming session'. Martin then spearheads the ill-fated Project Boxer Shorts to publicly donate obsolete corporate apparel featuring the old logo to homeless shelters.
I enjoyed this book so much that I finished reading it within a day. Hopefully another year's worth of material will be collected into a sequel.