This is more than a coffee table book rich with Japanese imagery. The value of Sigur's observations are relevant as an adjunct to foreign relations or comparative sociology. This is a colorful read for anyone seeking clues to what's powerful imagery in Asian culture and to learn from past clumsy behaviors between East and West. Some questions her work addresses: Why have certain visual culture icons persisted for centuries in Japan? What cultural needs do they assuage? When Western European culture encountered Japanese culture in the mid-19th century, some elements were more readily adopted than others. How did the potency and meaning of those elements (or agents, in the Gellian sense) change in the context of Western culture? After reading her book, one might look again at our current "global" hybrid iconology as an expression of our need to relate to the planet differently.