I recently introduced my two year old son to the Shnoozal. Quickly, the Shnoozal became part of our bedtime routine. My son loves him! Each Shnoozle comes with their very own bedtime book, complete with a special "cuddly dreams" rhyme. Each night, after bath and pajamas, I read the book to my son while he cuddles his Shnoozle (and sometimes plays peek a boo with the special patented "Shnoozie" eyes". The story helps calm him before sleep and provides a sense of security for him. The Shnoozle also promotes creativity. My son has quickly become special "imaginative friends" with "Shu-Shu" enjoying the toy during daytime play and nighttime sleep. I have found that this special attachment has helped him self soothe at night. Most importantly, the Shnoozle has proven success. It is highly recommended by pediatricians and it won first place for the 2012 Preferred Choice Award from Creative Child Magazine. I highly recommend this toy for anyone seeking a natural sleep solution for their toddler that also promotes creative play.