If there has ever been a long-lasting war, it's been between B2B sales and marketing organizations. The fight isn't about land, oil, or who gets to run a country. It's about LEADS.
This is the clearest, most compelling, and most practical book I've read on the subject.
Dan has a no B.S. approach. He lays out the challenge, talks about what works, what doesn't, gives examples, provides models and templates, and generally turns a morass of confusion, contention, and consternation into a logical, repeatable, and fair process.
If you haven't read any books about sales leads, read this first. If you have, read this last. It's a keeper.