Will Work for Shoes woke me up to the power of the Red Carpet. Susan J. Ashbrook makes it clear that attention to "details" when walking down the crowded lane of media exposure can be worth millions for both the product producer that is adorning the celebrity, and for the celebrity selected to be the virtual billboard for the product. It's a win win for celebrities and products. Any product. The book moves fast in a quiet, confident manner and dishes out information that everyone can find, at the very least, captivating and, at the most, a goldmine of marketing wisdom. Ashbrook, with her company Film Fashion, set a high bar for PR and marketing innovation. The book is up to date with information on every kind of media exposure. It is a must have handbook for anyone wanting to investigate every possible avenue to shine the light on product and/or celebrity. I found it fascinating how closely linked our perception of what is "in" is tied to what celebrities and product producers have negotiated behind doors and presented as the latest thing. It is interesting that the book itself is an example of what celebrity and product partnerships can do. This brilliant business woman, with her book, shares her savy insight about the role celebrities play in today's marketplace. It's a big picture window on how world culture is being shaped, and it's going to continue. Stay tuned. Read this book!!!