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Customer Review

on June 7, 2012
I picked up a copy of Content Strategy at Work at the Confab 2012, and it turned out to be one of the most valuable take-aways of the event for me. Bloomstein's insights into how to generate and maintain content apply not only to websites, but to many types of marketing communications. She covers the subject both comprehensively, so you understand the whole picture, and with great detail so you learn how to use content strategy techniques in your own work. In her presentation of case studies, she walks you through the process, giving special emphasis to the steps the reader would take to achieve the same outcomes. Her conversational style is entertaining and she makes it interesting with lots of insights from other content pros. I've already put into practice a number of the techniques she discussed, and the results were terrific. Loved, loved, loved this book.
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Product Details

4.3 out of 5 stars
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