2 of 2 people found the following review helpful
Smart, Practical & Up-to-Date,
This review is from: Listen, Engage, Respond: Crisis Communications in Real-Time (Kindle Edition)
Chris Syme has written a smart, practical, up-to-date guide to preparing for the worst. In a crisis, things will likely happen so fast that your crisis communications plan will be useless. But the planning that went into creating it won't be. That's where Chris's advice really shines: in fact, if you follow her first steps--Listen, then Engage--you'll be much better prepared for your day-to-day communications and your organization will benefit from your work, even if you never have to deal with a real emergency.
One of the most important elements of this e-book is the way Chris Syme weaves social media into every aspect of planning and response. We know from our research with colleges and universities that .edus have not incorporated social media into their crisis communications planning. If they follow the advice in Listen, Engage, Respond, they will. One of the reasons that I appreciated this book is that Chris Syme realizes that Twitter or Facebook are essentially useless in a crisis unless they have been established as "official" communication and engagement channels (long before) before the crisis occurs.
The book offers a multitude of resources and links to additional material, systems, training, and insights. Read this now and start putting the suggestions into practice--before a crisis hits.