This book provides a wide-ranging and practical understanding of how humans interpret visual information, then describes principles for applying that knowledge to the creation of compelling, memorable and informative graphics. So often, graphic designers are trained to think in terms of visual elegance, but not in terms of how people perceive graphical information. This book fills in the knowledge gap for graphic designers as well as instructional designers and other professionals wondering how to best transmit complex information in a graphical format.
The collection of hundreds of contemporary graphic and information designs from around the world is stunning, and could have made a coffee table book or inspiration book on their own. The substantive text leads the reader on a journey to better understand the human mind and learn how to create more profound and valuable graphics. Expect this book to become a classic in design circles.