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Customer Review

VINE VOICEon September 15, 2011
There are few concepts in psychology with as much scientific support as the idea that willpower is a limited resource and when its drained, people (and even dogs) have less willpower for whatever task is coming next in their lives. Perhaps the most sexy finding is that if you use a great deal of self-control or willpower in doing something you end up exhausted in whatever you do next that requires self-control even if it is completed unrelated to the first activity. For instance, you try to resist the sexual temptation of looking at beautiful women at work and without even knowing it, you end up physically weaker during your gym workout. This tends to happen when the two activities are back to back. Other people will be fascinated by the unusual ways that people can build up their reservoir of willpower. I won't give away the juice here.

As a scientist, I am impressed with how the authors stay close to the science.
As a reader, I relish the smooth writing style.
As someone who wants to be entertained, I appreciate the great storytelling ability. For this reason, the ideas in this book are sticky.

Honestly, I find it difficult to imagine an audience that would not benefit from reading this book. Educators. Policy makers. Parents. Self-help book fanatics. Therapists and coaches. People interested in why human beings do the things they do (that is, fans of psychology). If you disagree, let me know. Roy Baumeister is one of the most important psychologists alive and he is not afraid of taking risks and delving into what matters- sex, death, love, happiness, suicide, and even UFO abductions. Its about time people outside of science get a taste of his excellent contributions.

I couldn't recommend this more strongly.

cheers,
Todd
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