I purchased this numbing cream to use prior to getting my Brazilian wax. I have never used any type of numbing cream when getting waxed prior to this so I am all too familiar with the pain of getting a Brazilian wax. Does this completely numb you and mask all pain? Hell no. Does this numb you enough to take the edge off and make the experience bearable and way less gut-wrenching? Absolutely. Topical creams can only do but so much and I definitely feel this is worth the purchase. Apply a THICK layer to every nook and cranny but try not to rub it in. I left mine on for close to 2 hours and rubbed it off in the bathroom with a rag right before I went in the room to get on the table. I have very thick, coarse hair that had grown out for the 12 weeks I waited since my last wax because I gave birth and could not come until I was fully healed. Happy waxing everyone!!!!