Similarity to other books is no crime. But one will be hard pressed to determine any differentiating value when the book is serving as another book referencing almost an identical set of research papers without providing a compelling counter-argument or new inferences. For a reader who is aware of the work in behavioral psychology, this book provides incremental value at best. For a reader getting initiated to this field, this book is an OK introduction to the vast research, though my no means a unique interpretation. It is written in a very accessible manner and the narration sustains the interest of the reader throughout the book. The reader may have been better served if the author provided a synopsis of each chapter in the context of his title "how we decide". Overall, an interesting read if you are new to this field, but an also-ran if you are familiar with the popular literature in this field.