I gave this book a 5-star rating, yet wished I could have awarded 10-star ranking. Lorrie Thomas--not a born techie, but an entrepreneur who developed her skills incrementally (as most of us have to do)--asserts at the outset that the "true meaning of marketing is maximizing relationships." Using the tools and strategies she recommends, you will be able to enrich your current professional relationships and cultivate new ones far more rapidly.
Once you have completed reading this book, you will go back to it constantly as a valuable resource for strengthening your online presence.
Have you started small with your Web marketing? Then follow Lorrie Thomas' advice: "Start small, then snowball."
You will be amazed at the depth of the author's research, and so pleased that she illustrates her information in clear and often witty language.
My prediction: You will decide that purchasing, reading, and applying this book was one of your wisest professional steps.