I hate mornings. Picking out the right coffee is very important to me. I have tried just about everything Starbucks makes with mixed outcomes.
The Amazon community steered me in the direction of this Kicking Horse product with overwhelmingly solid reviews, and I have to say they did not lead me wrong. The beans have a heavenly smell out of the bag (but the aroma of the coffee itself was more muted.) The taste is dark and full, but as many commentators pointed out, does not come with an acidity or burnt taste frequent to many dark brews. To me, this is a simple, straight up coffee that does exactly what it is supposed to. The downside is that it lacks a distinctive, exotic, or exquisite flavor. If that is what you are looking for, this probably is not the product for you.
But if like me, you have given up trying to have your coffee do too many things wrong and come up short, this seems to really get the job done well. I find myself enjoying it black-- no cream or sugar needed for a very drinkable and enjoyable coffee such as this.
Prime shipping and low cost with subscribe and save makes this coffee about $1/pound cheaper than Starbucks brews, depending on the bean.
PROS: Smooth Delicious Drinkable Great Aroma Favorably priced to other high end coffee
CONS: Lacking in exotic taste (if that is your thing)