Very glad I opted for this cover. It feels sturdy and has a few more features than some of the cheaper types of Kindle Fire covers. As you see in the video, it has the built in ability to be utilized as a stand for watching videos etc. I really like the inner strap- there are 2- one on the outside and one on the interior flap. The thicker, and tighter or more taut inside flap can be used when you are holding the Kindle in your hand, and you have the cover folded back so as to expose the screen of the device. It really makes quite a difference as opposed to just walking around and holding the kindle in your hands alone. It feels much more secure with your hand wedged in that strap. I had been using the cardboard box insert that came with the Fire , propped up, as a way to view videos before this cover arrived, and this is certainly a much better way to prop up and view the device. I suppose that the price of $44.99 is a bit high,and initially I was leaning toward the $29.99 range covers, but I think its worth it in the long run, and certainly when you see what else is being offered and negatively reviewed for just $10. - $15.00 less than this. I'm glad I waited for reviews- thanks everyone for those, by the way. I'm very happy with this purchase.